MAC Cosmetics X Bratz

For a course called Strategic Communication & Art Direction, I got to work on MAC Cosmetics.

The MAC x Bratz Collaboration is a bold, multi-faceted campaign merging beauty, fashion, and digital culture. For this project I designed an immersive experience that goes beyond traditional makeup collections. This collaboration includes a limited-edition cosmetics line, a visually striking coffee table book, a Bratz-inspired coloring book, and an innovative MAC x Bratz video game, where players design avatars, experiment with makeup, and engage in fashion challenges.

As well as creating a virtual event featuring exclusive content, celebrity appearances, and interactive experiences. Through compelling storytelling, digital engagement, and boundary-pushing design, this project celebrates individuality, self-expression, and the power of creativity.

This project was so exciting as I got to design the whole campaign through and through without any limitations.

Visuals available below;